Translating sustainable living into desirable, easy, everyday actions that resonate with people is challenging. The Anatomy of Action builds on how people make choices, recasting evidence-based messaging and engaging strategically with what shapes behaviour and aspirations in different parts of the world.

From 28th September – 12th October, the Anatomy of Action social media challenge #AllHandsonDeck recorded a reach of over 10 million across 50 countries worldwide.