Can pesticide-free farming reduce the use of harmful agrochemicals and act as a bridge to organic farming?

Pesticide-free food is emerging as a third pathway between conventional and organic produce. It provides consumers with a more sustainable choice compared to conventional products, at a more affordable price than organic products.

Through price premium schemes, mainly supported by Migros, the country's largest supermarket chain, and government regulation and support, Switzerland is encouraging farmers to adopt practices that reduce the use of hazardous chemicals.

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"In 2023, [Switzerland] committed to reducing the harmful environmental effects of pesticides by half by 2027. To achieve this target, the government has restricted the use of hazardous chemicals and introduced direct payments to farmers..."

"The appetite for such voluntary “middle path” initiatives is growing in Europe."

"Ultimately the success of pesticide-free farming hinges on financial support."